A major concern has been raised by WWE superstars Cody Rhodes and Jey Uso regarding the company's recent reduction in live house shows. With only one scheduled event before WrestleMania, the stars are speaking out about the impact on the wrestling community.
In a recent podcast episode of "What Do You Wanna Talk About?", Rhodes and Uso discussed the shift in WWE's approach to live events. They noted that while the company has replaced these shows with other brand-building opportunities, such as commercials and media appearances, there is a sense of loss for the wrestlers and the developmental talent in NXT.
The change came after WWE's acquisition by TKO Group Holdings in 2023. Mark Shapiro, President and COO of TKO, stated at a Goldman Sachs conference in 2024 that while growth is still a priority, they don't see the need to continue with marginally profitable events.
Rhodes proposed to WWE leadership the idea of adding at least one live event loop per month. He argued that these events foster a sense of camaraderie, provide valuable practice, and reinforce the wrestlers' connection to the company. "It's a challenge to feel like you truly work for a company when you're only physically present a couple of days a week," Rhodes explained.
The impact of live events on performance was evident during WWE's holiday loop in December and early January. Rhodes and Drew McIntyre utilized these shows to rehearse and refine their moves, which ultimately led to McIntyre's victory and capture of the Undisputed WWE Championship on SmackDown.
Live events also offer fans a unique, intimate experience that television cannot replicate. A viral moment from a January house show in Worcester, Massachusetts, showcased an elderly fan's hilarious exchange with Xavier Woods, reminding us of the special connections formed at these events.
WWE's lone "Road to WrestleMania" house show will take place on Valentine's Day in Lubbock, Texas. With over 8,000 tickets already distributed, the United Supermarkets Arena is expected to host nearly 10,000 fans for this special event.
So, what do you think? Is the reduction in live events a necessary step for WWE's growth, or does it risk alienating wrestlers and fans alike? Let's discuss in the comments!
