A bold move shakes up the industry! Bastion, the renowned UK communications powerhouse, has set its sights on the North American market. But here's where it gets controversial... they're doing it with a bang, led by a seasoned pro who's no stranger to the gaming world.
Enter Rebekah Nicodemus, a US veteran with an impressive resume. She's not just any industry insider; she's the former comms head of Amazon Game Studios, and now she's bringing her expertise to Bastion America. With a background that includes leading accounts like Blizzard Entertainment and a stint as Head of Product Communications at Amazon Games, Nicodemus is a force to be reckoned with.
Bastion, a UK industry stalwart since 1992, has represented Amazon Game Studios in the UK for the past six years. But they're not stopping there. Bastion America is actively recruiting, aiming to expand their presence in the US and serve gaming clients across North America.
Managing Director Ravi Vijh shared with GamesIndustry.biz that Amazon Games Studios is their first client, and they have other exciting discussions underway. Nicodemus expressed her enthusiasm, stating, "I relied on Bastion as a client, and I'm thrilled to bring their strategic thinking and excellent service to Bastion America."
Vijh echoed her sentiments, praising Nicodemus's drive and agency experience as a perfect fit for Bastion's client-first approach.
Bastion America's services will encompass a wide range, from strategic counsel and media relations to social engagement, corporate comms, and marketing consultancy.
So, what do you think? Is Bastion's expansion a game-changer for the industry? Will their global network and strategic approach give them an edge? Weigh in and let us know your thoughts in the comments!
